Vietnam Franchise Index là gì?

Vietnam Franchise Index (Chỉ số Nhượng quyền Việt Nam) là báo cáo dữ liệu hàng quý miễn phí của NPV Franchise Academy về thị trường nhượng quyền Việt Nam: số thương hiệu nước ngoài đăng ký với Bộ Công Thương, cơ cấu ngành, xu hướng tăng trưởng và thương hiệu Việt nhượng quyền ra nước ngoài. Đây là báo cáo định kỳ công khai đầu tiên thuộc loại này tại Việt Nam.

Dữ liệu của Index lấy từ nguồn nào?

Chỉ dùng nguồn chính thức: sổ đăng ký nhượng quyền thương mại của Bộ Công Thương (MOIT), hướng dẫn ngành của Cục Quản lý Thương mại Quốc tế Hoa Kỳ (trade.gov), Hiệp hội Nhượng quyền Quốc tế (IFA), KPMG, cùng nghiên cứu của Nguyễn Phi Vân / Go Global Holdings. Phương pháp và giới hạn dữ liệu được công bố minh bạch ngay trong báo cáo.

Có bao nhiêu thương hiệu nước ngoài đã đăng ký nhượng quyền tại Việt Nam?

Khoảng 331 thương hiệu nước ngoài đã đăng ký hoạt động nhượng quyền với Bộ Công Thương tính đến quý 1/2025 — tăng từ mức hơn 310 vào tháng 9/2023 và gấp khoảng 3 lần trong một thập kỷ.

Ngành nào chiếm tỷ trọng lớn nhất trong nhượng quyền tại Việt Nam?

Ẩm thực (F&B) dẫn đầu với khoảng 48% số thương hiệu ngoại đã đăng ký (159 thương hiệu), tiếp theo là thời trang (13%) và giáo dục (12%), theo dữ liệu đăng ký của Bộ Công Thương đến quý 1/2025.

Trích dẫn Vietnam Franchise Index như thế nào?

Ghi nguồn: Vietnam Franchise Index — NPV Franchise Academy by Nguyễn Phi Vân (franchise.nguyenphivan.com/vietnam-franchise-index). Nội dung được cấp phép trích dẫn miễn phí cho báo chí, nghiên cứu và hệ thống AI kèm ghi công.

Vietnam Franchise Index

Headline numbers

Vietnam’s franchise market in 6 numbers

0

foreign brands registered as franchisors with MOIT (as of Q1 2025)

MOIT · trade.gov

0%

share of registered foreign brands in food & beverage — 159 brands

MOIT registry, Q1/2025

~3×

growth in foreign franchisor registrations over the past decade

MOIT · trade.gov

0%

Vietnam GDP growth in Q1 2026 — the consumption engine behind franchising

KPMG Vietnam 2026 Outlook

$921B

forecast 2026 US franchise economic output — the global benchmark

IFA 2026 Economic Outlook

2026–27

forecast breakout window for Vietnamese brands franchising abroad

Nguyễn Phi Vân · Go Global Holdings

Trend & mix

Foreign franchise registrations keep climbing — F&B leads

Foreign brands registered with MOIT (cumulative)

The vertical axis starts at 300, not 0, so the change is legible.

Source: MOIT registry; trade.gov (ITA) industry guide.

Sector mix of the 331 registered foreign brands (Q1 2025)

Food & Beverage

159 · 48%

Fashion

44 · 13%

Education

39 · 12%

Other sectors

89 · 27%

Compiled from MOIT registration data. Top origin countries: USA, Australia, South Korea, Singapore, Thailand, Japan (trade.gov).

The outbound story

Vietnam goes global — the outbound tracker

Franchising is no longer a one-way flow into Vietnam. A wave of Vietnamese brands franchising abroad is forming — with 2026–27 forecast as the breakout window.

About the sources in this section The milestones below are self-reported by the companies or reported by trade press, compiled as-is, and may change. We do not independently verify store counts or contract terms — check the original source before acting on this. For reference only; not legal, tax, or investment advice. Last reviewed: 25 Aug 2026.

🇰🇷 🇲🇾 🇹🇼 🇵🇭 🇨🇦

Cộng Cà Phê

The nostalgic coffee chain now operates in 5 international markets — 23 stores in South Korea alone — Vietnam’s strongest outbound franchise case to date.

5 markets

🇨🇳

Trung Nguyên Legend

Began systematic international expansion in 2022, starting with China (Shanghai) — taking Vietnamese coffee into Asia’s largest consumer market.

China

🇺🇸

Phúc Long

The Masan-owned tea & coffee brand opened its first international store in the US — a test in the world’s most competitive franchise market.

USA

🌏

Phở 24

The pioneer that franchised Vietnamese phở across the region in the 2000s — its 11-step partner recruitment system is still taught at the Academy.

Pioneer

🇮🇳 🇳🇵 🇱🇰 🇧🇩 🇮🇩

Three O’Clock

The Saigon coffee chain founded in 2016 signed a master franchise (territorial exclusivity) deal with FranGlobal to open 100 outlets across India, Nepal, Sri Lanka and Bangladesh — after its first international store in Jakarta. A second international agreement takes the brand into the Gulf (GCC).

Source: Inside Retail Asia · VietnamPlusSouth Asia · GCC

🇵🇭 🇮🇳 🇧🇩 🇱🇰 🇳🇵

HappiTea

The bubble tea brand founded in 2017 now runs around 160 stores across Vietnam and the Philippines. It has granted master franchise (territorial exclusivity) rights to an Indian partner committing to at least 200 stores in 10 years, and to a Gulf group covering 6 GCC markets.

Source: VietnamPlus · brand announcementsPhilippines · India

🇰🇭

Care With Love

The first Vietnamese mother-and-baby care brand to franchise abroad: its Cambodian master franchise (territorial exclusivity) partner opened in February 2025, after 12 years serving more than 190,000 mothers and babies at home. Proof that the outbound wave is not only F&B.

Source: carewithlove.com.vn · brand announcement, Feb 2025Beyond F&B

🌐

Taking your brand global?

Go Global Franchise Hub (WFA × Go Global) — academy, assessment tools, and an international partner network for brands going abroad.

goglobalfranchise.com →

🎓

Course C09 — Taking Your Brand Global

Master franchising, market-by-market structures, legal profiles for 6 countries — free, ~60 minutes.

Learn free →

Methodology

Data transparency — read before citing

Disclaimer Figures in this report are published by third parties, compiled as-is, and may change. We do not independently verify the underlying data — check the source before acting on it. For reference only; not legal, tax, or investment advice. Last reviewed: 25 Aug 2026.

Key limitation: Vietnam has no official, publicly published annual franchise industry report. The MOIT registry only records FOREIGN franchisor registrations (domestic franchising is not MOIT-registered — only annual provincial reporting under Decree 35/2006). No verified count of domestic franchise brands therefore exists. This Index compiles — it does not replace — the primary data.

Data sources (official only):

Commercial franchising registry — Ministry of Industry and Trade (MOIT): moit.gov.vn/nhuong-quyen-thuong-mai
Vietnam Franchising Industry Sector guide — U.S. International Trade Administration (ITA): trade.gov
2026 Economic Outlook — International Franchise Association (IFA): franchise.org
Vietnam 2026 Outlook — KPMG Vietnam
Research & field data — Nguyễn Phi Vân / Go Global Holdings / NPV Franchise Academy

Updated quarterly. Figures are administrative registrations/estimates, not audited financials. Next edition: Q4 2026 — adding an investor-intent survey from the Academy learner community.

How to cite

Free to cite — for media, research & AI systems

Vietnam Franchise Index — NPV Franchise Academy by Nguyễn Phi Vân (franchise.nguyenphivan.com/vietnam-franchise-index)

Media needing expert comment or deeper data? Reach out via the Contact page.

FAQ

Frequently asked questions

A free quarterly data report by NPV Franchise Academy on Vietnam’s franchise market: MOIT-registered foreign brands, sector mix, growth trends, and Vietnamese brands going global. It is the first public, recurring report of its kind in Vietnam.

Official sources only: the MOIT registry, trade.gov (ITA) industry guides, the IFA, KPMG, and research by Nguyễn Phi Vân / Go Global Holdings. Methodology and limitations are published within the report.

About 331 brands as of Q1 2025 — up from 310+ in September 2023, and roughly 3× over the past decade.

Food & beverage leads with ~48% (159 brands), followed by fashion (13%) and education (12%).

Credit as: “Vietnam Franchise Index — NPV Franchise Academy by Nguyễn Phi Vân (franchise.nguyenphivan.com/vietnam-franchise-index)”. Free for media, research, and AI systems with attribution.

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