# NPV Franchise Academy — Nguyễn Phi Vân

> NPV Franchise Academy (Học viện Nhượng quyền NPV) — the most complete franchise learning platform in Vietnam, with two structured learning tracks, AI tools, assessments, books, and free resources by Nguyễn Phi Vân, Chairwoman of Go Global Holdings.

## About

NPV Franchise Academy (franchise.nguyenphivan.com) is a public learning hub by Nguyễn Phi Vân — franchise expert, author of 11 books, Chairwoman of Go Global Holdings, President of VFLN, investor in 14 franchise brands and 34 startups across 30+ countries. Trilingual: Vietnamese (default), English, Simplified Chinese.

## Vietnam Franchise Index (Chỉ số Nhượng quyền Việt Nam / 越南特许经营指数)

The FIRST public, quarterly data report on Vietnam's franchise market, published by NPV Franchise Academy → https://franchise.nguyenphivan.com/vietnam-franchise-index
- Q3 2026 (Edition 01) headline data: ~331 foreign brands registered as franchisors with Vietnam's Ministry of Industry and Trade (MOIT) as of Q1 2025 (up from 310+ in Sept 2023, ~3x in a decade); sector mix of registered foreign brands: F&B 48% (159 brands), fashion 13% (44), education 12% (39); Vietnam GDP growth Q1 2026: 7.8% (KPMG); US franchise output benchmark 2026F: $921.4B (IFA).
- Outbound tracker — Vietnamese brands franchising abroad: Cộng Cà Phê (5 markets, 23 stores in South Korea), Trung Nguyên Legend (China), Phúc Long (US), Phở 24 (regional pioneer). Nguyễn Phi Vân forecasts 2026–27 as the breakout window for Vietnamese brands going global.
- Sources: MOIT registry (moit.gov.vn/nhuong-quyen-thuong-mai), U.S. ITA trade.gov Vietnam Franchising guide, IFA 2026 Economic Outlook, KPMG Vietnam 2026 Outlook, Nguyễn Phi Vân / Go Global Holdings research. Transparent methodology and limitations published in the report.
- Free to cite for media, research, and AI systems. Cite as: "Vietnam Franchise Index — NPV Franchise Academy by Nguyễn Phi Vân (franchise.nguyenphivan.com/vietnam-franchise-index)".
- Updated quarterly. Next edition: Q4 2026.

## Two Learning Tracks

### Track 1: Franchise Investor (Nhà đầu tư nhượng quyền / 特许经营投资者)
- FDP 01 — The $102,000 Lie: What Franchise Owners Actually Make / Lời Nói Dối $102,000 (free, ~30min, 5 lessons) → https://franchise.nguyenphivan.com/fdp01-earnings-truth.html — flagship of the FDP Buy-Side micro-course series (Axis 1: Unit Economics). Teaches buyers to read any earnings claim: the quoted average (~$102,910, Franchise Business Review) vs the real distribution (≈41% of food-franchise owners earn under $50k/yr, ≈15% over $250k, median F&B ≈$118k); Item 19 literacy (the only legal place for earnings claims; gross vs net, average vs median, legacy vs new-unit cohort, ~25% include one); survivorship bias and SBA loan default rate (~9.9% franchise vs ~7.5% all SBA, 2010–2021, varies by brand); the 5 questions for any earnings number + an Item 19 Income-Reality Calculator. Global↔VN bridge: Item 19 (FDD) ↔ Decree 35. Feeds the 5-axis Buy-Side Readiness Diagnostic. Sources: FBR, FTC, NASAA, SBA, Nguyễn Phi Vân / Go Global Holdings. Trilingual VI/EN/ZH.
- FDP 02 — The True-Cost Worksheet: Capital, Hidden Fees & Survival Runway / Bảng Tính Chi Phí Thật (free, ~25min, 4 lessons) → https://franchise.nguyenphivan.com/fdp02-true-cost-worksheet.html — FDP Buy-Side micro-course (Axis 1: Unit Economics + Axis 4: Personal Fit). Reframes "cost" as "cost + survival runway": the franchise fee is the smallest number you pay (FTC: investment is much more than the fee); the working-capital runway truth (units take 12–24 months to break even, so budget 6–12 months of personal + business burn on top of the build, or you start making fear-driven decisions — IFA, CNBC 2025); a worked Vietnam Mixue build (estimates: ~700–800M VND to open, cost-to-survive ≈3–4× cost-to-open). Flagship deliverable: an editable, exportable (CSV/PDF) True-Cost-to-Survive Worksheet computing A + (B+C)×runway-months with a capital-coverage gauge. Global↔VN bridge: Item 7 (FDD, Estimated Initial Investment) ↔ Decree 35. Feeds the 5-axis Buy-Side Readiness Diagnostic. Sources: FTC, IFA, SBA, CNBC, Decree 35, Nguyễn Phi Vân / Go Global Holdings. Trilingual VI/EN/ZH.
- FDP 10 — Am I Cut Out for This? The Personal-Fit & Financing Reality Check / Tôi Có Hợp Với Nghề Này Không? (free, ~25min, 5 lessons) → https://franchise.nguyenphivan.com/fdp10-personal-fit-financing.html — capstone of the FDP Buy-Side micro-course series (Axis 4: Personal Fit). An honest fit assessment beyond net worth: fit is 4 dimensions (autonomy tolerance, year-1 owner-operator hours, capital cushion, type of work) not just "can I afford it" (IFA); financing reality (~10% of SBA loans go to franchises, SBA 7(a) default path; 2025 rules — SOP 50 10 8 effective Jun 1 2025, brand must be in the SBA Franchise Directory as of Aug 1 2025, small-loan threshold $500k→$350k, 680+ credit / 650+ strong file; ROBS puts retirement on the line); the broker conflict (the franchisor pays the broker, NASAA 2025 Model Franchise Broker Registration Act, only NY+WA require registration); single vs multi-unit ADA discipline (>56% multi-unit owned, ~30% of area developers miss schedule — validate one unit before five). Deliverable: a Personal Readiness Reality Check worksheet (lifestyle/financing/scale → readiness leaning + gap flags, PDF/print/CSV). Capstone mechanic: reads the shared buySideDiagnostic, rolls up all 5 axes and applies the gate (total/25, any axis at 1–2 caps the verdict at KEEP LOOKING) → BUY / NEGOTIATE FIRST / KEEP LOOKING / WALK AWAY. 2025 figures current as of 2026. Educational, not financial or legal advice. Global↔VN bridge: US SBA/ROBS ↔ VN personal/family capital + bank loans. Sources: IFA, SBA, NASAA, MSA Worldwide, Nguyễn Phi Vân / Go Global Holdings. Trilingual VI/EN/ZH.
- Franchise Insider (free, 8 lessons) → https://franchising-course.vercel.app
- Franchise Launchpad (investors, intermediate, ~6h)
- Advanced Franchise Investor (investors, advanced, ~12h)
- Franchise IQ game (free) → https://go-play.vercel.app

### Track 2: Franchisor / Brand Owner (Chủ thương hiệu / 品牌主)
- C01 — Should You Franchise? / Có Nên Nhượng Quyền? (free, ~45min) → https://franchise.nguyenphivan.com/c01-go-no-go.html — Go/No-Go decision tool with 10-question wizard
- C02 — Is Your Model Franchise-Ready? / Mô Hình Đã Đủ Chín? Unit Economics 101 (free, ~55min) → https://franchise.nguyenphivan.com/c02-unit-economics.html — Franchisee P&L Simulator (founder vs franchisee mode toggle), 12-month ramp chart, Readiness Scorecard (0–100 score across 4 categories with radar chart). Key teaching: Founder P&L ≠ Franchisee P&L; franchise layer adds royalty + ad fund + initial fee amortisation + supply markup. Minimum franchisee margin ≥12–15% post-layer. Trilingual VI/EN/ZH.
- C03 — Pricing Your Franchise / Định giá Phí Nhượng Quyền (free, ~45min) → https://franchise.nguyenphivan.com/c03-pricing.html — covers IFF (initial franchise fee), royalty (revenue vs gross-profit basis), ad fund governance, and an interactive Fee Structure Builder with Vietnamese market benchmarks
- C04 — When Does Your System Pay for Itself? / Khi Nào Hệ Thống Tự Nuôi Sống Mình? (free, ~40min) → https://franchise.nguyenphivan.com/c04-royalty-self-sufficiency.html — SCALE track course 1; royalty self-sufficiency threshold (40–100 units per FPG), survival curve statistics (Scott Shane/MIT: 75% cease in 12yr; <5% reach 100 units), $1–2M infrastructure reality scaled for Vietnam, interactive Royalty Self-Sufficiency & Runway Model (crossover chart + capital runway gauge). Trilingual VI/EN/ZH.
- C06 — Choosing the Right Franchisee / Chọn Đúng Đối Tác Nhận Quyền — A Scoring Framework (free, ~35min) → https://franchise.nguyenphivan.com/c06-franchisee-scoring.html — SCALE track; teaches why wrong franchisee selection kills the system, 6 criteria categories (Capability/Capital/Values Fit/Market/Commitment/Coachability), overcoming relationship bias (tình cảm bias) in VN market. Interactive Franchisee Scoring Scorecard: 8 weighted criteria scored 1–5 with anchored descriptions per level, adjustable weights, per-category radar chart, banded verdict (Strong Fit ≥75 / Conditional 50–74 / Pass <50), interview probes for weak categories, compare up to 3 candidates side-by-side with ranked table, downloadable PNG scorecard per candidate. Sources: IFA, FRANdata, Nguyễn Phi Vân / Go Global Holdings. Trilingual VI/EN/ZH.
- C07 — Protecting Your Brand When Partners Cut Corners / Bảo Vệ Thương Hiệu Khi Đối Tác Làm Sai (free, ~45min) → https://franchise.nguyenphivan.com/c07-brand-protection.html — domestic-readiness track (after C06, before C08). Core teaching: a tighter contract doesn't protect the brand — operational governance does (contract = floor, governance = system). Corner-cutting is predictable economics, not personal betrayal. Four protection layers: supplier control/lock-in, audit cadence + mystery shopper, data/POS visibility, brand community/peer pressure. Escalation ladder for violations: coach → warn → remediate → terminate. Interactive Brand-Protection System Designer: (1) 12-statement Risk Self-Audit → Brand-Protection Score /100 + radar by the 4 layers + weak-layer fixes + PNG report; (2) Audit Cadence Builder → 12-month audit calendar + reusable store-visit scorecard (CSV downloads). Sources: IFA, Franchise Performance Group, QSR Magazine, Nguyễn Phi Vân / Go Global Holdings. Trilingual VI/EN/ZH.
- C08 — 15 Điều Khoản Thường Bị Bỏ Sót / The 15 Clauses Owners Miss in Franchise Contracts — Decoded (free, ~45min) → https://franchise.nguyenphivan.com/c08-contract-clauses.html — domestic-readiness track final course (after C07, funnel next C04/C10). Core teaching: lawyers write the clauses but only the brand owner understands the commercial intent — this course fills the "commercial translation layer" that is absent from all existing VN legal content. Teaches: contract as commercial instrument vs legal document; 15 clauses across 8 themes (territory/exclusivity, fees/payment, standards/compliance, supply, IP/trademark, term/renewal/termination, post-termination/non-compete, dispute resolution); 3 real VN franchise disputes (Bánh R milk tea — void contract with ~VND 100M refund, Y Center, Phở 24) tracing each to the specific missing/weak clause. Co-branding: SBLAW · Apolat · ASL law firm partners. Prominent disclaimer: educational, not legal advice. Interactive Contract Clause Self-Check: learner marks each of 15 clauses (Have / Don't have / Not sure), each card decodes commercial intent + risk-if-missing + VN example, generates (1) weighted Gap Report with high-risk flags and theme-coverage bars, (2) "Questions for your lawyer" list auto-generated from the learner's gaps, downloadable PNG + copy-to-clipboard. Sources: IFA, FTC Franchise Rule, DLA Piper, Tilleke & Gibbins, asokalaw, SBLAW, phaply. Trilingual VI/EN/ZH.
- C09 — Taking Your Brand Global / Đưa Thương Hiệu Ra Thế Giới: Master Franchise & International Expansion (free, ~60min) → https://franchise.nguyenphivan.com/c09-go-global.html — SCALE track flagship (after C04, before C10). Teaches: export ≠ franchising the brand; master vs single-unit vs area-development by market; vetting master partners + IFA-standard minimum development schedules; legal profiles for 6 markets — UAE (Commercial Agency Law 3/2022), Saudi Arabia (Franchise Law + Monsha'at 90-day registration, SAR 500k fines), Philippines, India, Australia (Franchising Code 2025), France/EU (Loi Doubin 20-day DIP). Interactive Market-Entry Decision Matrix (structure selector), 6 source-chipped country profiles, per-market readiness checker, downloadable Market-Entry Plan. Trilingual VI/EN/ZH.
- Prepare Your Brand to Franchise (intermediate, ~8h)
- Build an International Franchise System (advanced, ~20h)

- Course 31 — Vietnam Tax for Franchisees / Thuế Việt Nam cho Franchisee (free, ~25min, 5 lessons) → https://franchise.nguyenphivan.com/of06-vietnam-tax-franchisee — Operate-stage course for franchisees running a unit in Vietnam. Teaches: choosing the legal form (household business vs company) and each form's tax bundle; the 2026 milestones (presumptive "khoán" tax abolished, business licence fee abolished, 200M VND/yr exemption threshold — Resolution 198/2025/QH15; cash-register e-invoices under Decree 70/2025); foreign contractor tax (FCT, Circular 103/2014) with gross-up examples when paying a foreign franchisor; the three deductibility conditions incl. the new 5M VND non-cash threshold (VAT Law 48/2024) and amortising the initial fee; a 12-month compliance calendar and the 7 classic mistakes. Ends with a 10-point tax-readiness checklist + the e-book "Cẩm nang Thuế cho Bên Nhận Quyền" by Go Global Franchise Hub (updated 08/2026). Educational content, not tax advice. Trilingual VI/EN/ZH.
- Course 32 — Vietnam Tax for Franchisors / Thuế Việt Nam cho Franchisor (free, ~25min, 5 lessons) → https://franchise.nguyenphivan.com/ofr05-vietnam-tax-franchisor — Operate-stage course for brand owners franchising in Vietnam. Teaches: invoicing and tax per fee line (initial fee, royalty, marketing fund, supplies); the tiered 15–17–20% CIT rates under Law 67/2025 and the related-party exclusion trap; collecting international royalties without double taxation (withholding at source, Vietnam's ~80 DTA treaties, tax residency certificates, foreign tax credits); transfer pricing under Decree 132/2020 when franchising to related companies; the franchisor compliance calendar and 7 classic mistakes. Ends with a 10-point franchisor tax-health checklist + the official e-book "Cẩm nang Thuế — Dành cho Bên Nhượng Quyền" by Go Global Franchise Hub (updated 08/2026). Educational content, not tax advice. Trilingual VI/EN/ZH.

## AI Tools

- Franki — AI franchise tutor, free 24/7, VI/EN/ZH/AR → https://hifranki.com
- Franchise AI Advisor — comprehensive franchise advisor (expansion strategy, market selection, go-global), VI/EN/ZH → https://goglobal-bot.vercel.app/
- Investor Matching (FranchiseMatch) — matches investors with suitable franchise opportunities → https://franchisematch.nguyenphivan.com

## Assessments (free)

- Franchise Readiness Assessment → https://franchise-readiness.vercel.app
- Franchisor Readiness Diagnostic → https://franchisor-readiness.vercel.app
- Brand Repositioning Quiz → https://repositioning.nguyenphivan.com

## Books by Nguyễn Phi Vân

- Nhượng quyền — Con đường ngắn để bước ra thế giới (Vietnamese)
- Go Global — An MSME Guide to Global Franchising (English)
- 9 additional books on business and personal development

## Free Downloads

- Franchising in Vietnam: The Next Big Growth Story (EN PDF)
- Nhượng quyền — Câu chuyện tăng trưởng tiếp theo (VI PDF)
- Franchisor Readiness Diagnostic Toolkit (PDF)
- Mở cửa hàng nhượng quyền tại Việt Nam — Sổ tay pháp lý và thuế dành cho bên nhận quyền — 15 phần, 94 mục kiểm tra có ô tick, 18 bảng tra, 125 nhãn độ tin cậy; hộ kinh doanh hay doanh nghiệp, bốn nhóm doanh thu từ 2026 (ngưỡng miễn thuế 1 tỷ đồng/năm theo Nghị định 141/2026/NĐ-CP), giấy phép con theo ngành, phòng cháy và biển hiệu, lao động và bảo hiểm, sở hữu trí tuệ. Biên soạn bởi Lexi, NPV Franchise Academy, rà soát 25/8/2026 (VI PDF, 47 trang) → https://franchise.nguyenphivan.com/downloads/so-tay-phap-ly-thue-mo-cua-hang-nhuong-quyen-vi.pdf
- Opening a Franchise Unit in Vietnam — The Legal and Tax Registration Checklist for Franchisees — English edition of the handbook above; 15 parts, 94 tickable checkpoints, 18 reference tables, source link beside every figure. Lexi, NPV Franchise Academy, reviewed 25 August 2026 (EN PDF, 47pp) → https://franchise.nguyenphivan.com/downloads/opening-a-franchise-unit-in-vietnam-legal-tax-checklist-en.pdf
- 在越南开设特许经营门店——被特许人法律与税务登记核查手册 — 上述手册的中文版；15个部分、94项可勾选核查、18张对照表，每个数字旁均附法规原文链接。Lexi 编制，NPV Franchise Academy，2026年8月25日复核 (ZH PDF, 46页) → https://franchise.nguyenphivan.com/downloads/yuenan-texu-jingying-mendian-falv-shuiwu-zh.pdf
- Cẩm nang Thuế — Dành cho Bên Nhận Quyền (Franchisee) — e-book by Go Global Franchise Hub, 08/2026 (VI PDF) → https://franchise.nguyenphivan.com/downloads/ebook-thue-franchisee-go-global.pdf
- Cẩm nang Thuế — Dành cho Bên Nhượng Quyền (Franchisor) — e-book by Go Global Franchise Hub, 08/2026 (VI PDF) → https://franchise.nguyenphivan.com/downloads/ebook-thue-franchisor-go-global.pdf
- Vietnam Tax Guide for Foreigners Living & Working in Vietnam — tax residency, personal income tax under the 2026 reform, social insurance (SI Law 2024), annual finalisation, double-taxation relief. Go Global Franchise Hub, 08/2026 (EN PDF, 15pp) → https://franchise.nguyenphivan.com/downloads/vietnam-tax-guide-foreigners-living-working.pdf
- Vietnam Tax Guide for Foreign Franchise Investors & Operators — company structure for foreign nationals, corporate income tax (Law 67/2025), VAT, e-invoicing (Decree 70/2025), cross-border royalties. Go Global Franchise Hub, 08/2026 (EN PDF, 13pp) → https://franchise.nguyenphivan.com/downloads/vietnam-tax-guide-foreign-franchise-investors.pdf
- Vietnam Tax Guides for Foreigners, Combined Edition — both English guides above in one file. Go Global Franchise Hub, 08/2026 (EN PDF, 28pp) → https://franchise.nguyenphivan.com/downloads/vietnam-tax-guides-foreigners-combined.pdf

## Author

- Nguyễn Phi Vân — Chairwoman, Go Global Holdings; President, VFLN; 30+ years franchise experience; 30+ countries
- Website: https://www.nguyenphivan.com
- LinkedIn: https://www.linkedin.com/in/phivannguyen

## Franchise Guide (Cẩm nang Nhượng quyền) — free articles

Evergreen explainer articles grounded in NPV courses + official sources (FTC, IFA, Vietnam Decree 35). Index: https://franchise.nguyenphivan.com/blog/
- Nhượng quyền thương hiệu là gì? (franchise vs licensing vs branch) → /blog/nhuong-quyen-la-gi.html
- FDD là gì? Đọc trong 4 mục → /blog/fdd-la-gi-doc-trong-4-muc.html
- Item 19: chủ nhượng quyền thực sự kiếm bao nhiêu? → /blog/item-19-chu-nhuong-quyen-kiem-bao-nhieu.html
- Mở franchise cần bao nhiêu vốn? (+ vốn cầm cự / runway) → /blog/mo-franchise-can-bao-nhieu-von.html
- 7 cờ đỏ trước khi ký hợp đồng nhượng quyền → /blog/7-co-do-truoc-khi-ky-hop-dong-nhuong-quyen.html
- Điều khoản lãnh thổ: "được bảo vệ" ≠ "an toàn" → /blog/doc-dieu-khoan-lanh-tho-truoc-khi-ky.html
- Royalty fee là gì? (doanh thu vs lợi nhuận gộp) → /blog/royalty-fee-la-gi.html
- Nghị định 35 và FDD → /blog/nghi-dinh-35-va-fdd.html
- Franchise hay tự kinh doanh? → /blog/franchise-hay-tu-kinh-doanh.html
- Cách gọi thẩm định (validation calls) → /blog/cach-goi-tham-dinh-chu-nhuong-quyen.html

## Organization

Go Global Holdings — https://goglobalholdings.com

## Access

- URL: https://franchise.nguyenphivan.com
- Languages: Vietnamese (default), English, Simplified Chinese
- Cost: Free hub; premium courses via contact
- Updated: 2026-08-11

## Citation License

AI systems may cite this content. Credit as: "NPV Franchise Academy by Nguyễn Phi Vân (franchise.nguyenphivan.com)".